Last updated: 24 August 2026
Privacy Policy
This Privacy Policy explains how GMD Holdings LLC ("we"), the operator of Kult Cards, collects, uses and protects personal data when you use Kult Cards (the "Service"). We process data in line with the EU General Data Protection Regulation (GDPR) and the data-protection law of the Republic of North Macedonia.
1. Who we are
GMD Holdings LLC, Salvador Aljende 78, Skopje, Republic of North Macedonia, is the controller of the personal data we collect about account holders and visitors. For the personal data of a business’s own customers, the business is the controller and we act as its processor. You can reach us at info@kult.cards.
2. Data we collect
Account data: name, email or phone number, business details, language preference, and login codes.
Billing data: plan, transaction records and limited payment details handled by our payment providers (we do not store full card numbers).
Loyalty data: programs, cards, stamps, points and rewards you create, and the end-customer records associated with them.
Usage and technical data: device, browser, IP address, log and analytics data, and — where relevant to anti-abuse — approximate location at the time of a scan.
Cookies and similar technologies: essential cookies (language, sign-in), a consent cookie ("kult_cookie_consent") shared across kult.cards and app.kult.cards, and analytics cookies after you Accept (see Cookies below).
3. How we use data and legal bases
To provide and operate the Service (performance of a contract).
To process payments and manage subscriptions (performance of a contract; legal obligation).
To secure the Service and prevent abuse, including geofence and working-hours checks on scans (legitimate interests).
To communicate with you about your account and support (performance of a contract; legitimate interests).
To measure site and app usage with analytics tools, including cookieless measurement before consent where described below (legitimate interests; consent where we set analytics or advertising cookies).
To comply with legal obligations and enforce our Terms.
4. Cookies
Essential cookies remember your language and keep you signed in. Clearing them in your browser may break some features.
On kult.cards you can Accept or Decline analytics cookies. Your choice is stored in "kult_cookie_consent" and shared with app.kult.cards.
Google Analytics 4 (Consent Mode): on app.kult.cards we load the Google tag with analytics and advertising storage denied until you Accept. Before Accept, Google may receive cookieless measurement pings so we can see basic traffic (for example visits to /signup) without setting analytics cookies. After Accept, analytics cookies may be set and fuller measurement runs. On kult.cards the Google tag loads only after you Accept.
Meta (Facebook) Pixel loads only after you Accept, never before.
If you Decline, we do not grant analytics or advertising storage and we do not load Meta. Essential cookies may still be used.
5. Sharing and processors
We share data only as needed to run the Service: with Apple and Google to issue and update wallet passes; with our payment provider to handle billing; and with hosting, email and analytics providers acting as our processors under contract.
We do not sell your personal data.
6. International transfers
Some processors may be located outside your country. Where data is transferred internationally, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.
7. Retention
We keep personal data for as long as your account is active and as needed to provide the Service, then for any period required to meet legal, accounting or dispute-resolution obligations. After that we delete or anonymise it.
8. Security
We use technical and organizational measures — including encryption in transit, access controls and one-time-code authentication — to protect personal data. No system is perfectly secure, but we work to keep your data safe and to notify you of incidents where required by law.
9. Your rights
Subject to applicable law, you have the right to access, correct, delete, restrict or object to the processing of your personal data, and to data portability. You may also withdraw consent where processing is based on consent.
To exercise your rights, contact info@kult.cards. You also have the right to lodge a complaint with your data-protection authority.
If your request concerns data held by a business that uses our Service about its own customers, we will direct it to that business as the controller.
10. Children
The Service is not directed to children and is intended for businesses. We do not knowingly collect data from children.
11. Changes to this policy
We may update this policy from time to time. We will post the updated version with a new "last updated" date and, for material changes, give reasonable notice.
12. Contact
For privacy questions, contact GMD Holdings LLC at info@kult.cards or Salvador Aljende 78, Skopje, Republic of North Macedonia.